CEMENT INDUSTRY HIT BY REALTY SLOWDOWN

The slump in the realty sector, which accounts for about 65 per cent of the total cement consumption in India, has affected the cement sector. Since most realtors are facing a severe cash crisis, it is quite unlikely that too much real estate development will take place in the near future. IT/ITES segments account for about 75% of the office space across India and lower growth in employee recruitment for the sector shall translate into muted demand for cement. Cement exports have also declined from 10 million tonne (mt) in FY05 to 2.1 mt between April-December 2008 on account of additional capacity addition and the real estate slowdown in the Middle East region, which is the main export market for Indian cement producers.